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Business Plan
Melezínková, Martina ; Valášková, Veronika (referee) ; Polák, Michal (advisor)
The subject bachelor thesis “Business Plan“ is the formulation of a business plan. The theoretical section of the thesis contains a definition of a business plan and type of company. In the analytical section these theoretical findings are applied to the specific business goal – setting up a company, which will provide kepp accounts and tax consulting.
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Electronic Types of Marketing
Habart, Lukáš ; Kousal, Ivan (referee) ; Dydowicz, Petr (advisor)
The content of my bachelor thesis is analysis of company’s marketing. In my study I am going to consider if company adequately use especially electronic types of marketing, summarize the most important types of e-marketing, its trends and finally set of optimal solution.
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Business Plan
Zimolová, Miluše ; Skoumal, Zdeněk (referee) ; Bayerová, Vladimíra (advisor)
The aim of my Master thesis “Business Plan Company“ is to provide a solution for a successful develop a small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on prezent and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a komplex procedure, which provides the way to reach company development.
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Adaptation of Company Strategy and Change of Business Activities
Válek, Lubor ; Dvořák, Luboš (referee) ; Dvořák, Luboš (referee) ; Zich, Robert (advisor)
Diploma thesis named „Adaptation of a corporate strategy and transformation of commercial activities” is focused on a manufacturing company – printing house. The thesis discusses theoretically as well as practically corporate strategies with an accent on formulation of a business strategy. The theoretical part focuses on a general description of procedures and methods used to create a corporate strategy. The practical part focuses on a company called PRINTING HOUSE (in order to protect business data of the company, it is not specified further and is called the PRINTING HOUSE in the practical part of the thesis), where business and strategic analyses were performed. The outcome of assessments and analyses outline potential investment projects, transformations and also presents a feasibility of acquisition of new business opportunities.
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Business Plan
Štugel, Miroslav ; Škorpík, Pavel (referee) ; Veselý, Josef (advisor)
The focus of the diploma thesis is formulation of realistic business plan of a newly established company INEX plus Ltd. The core of its trade will be roof construction and personalized furniture production. The thesis consists of three parts. Theoretical part describes the foundation of the company and the structure of its business plan. Following sections analyze the internal and external environment of the company and formulate the business plan per se.
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Business Plan for Developement of a Small Company
Černý, Michal ; Kyselák,, Pravoslav (referee) ; Bayerová, Vladimíra (advisor)
The aim of my Master thesis “Business Plan for the Development of a Small Company“ is to provide a solution to how to develop a micro-company into a successful small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on present and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a complex procedure, which provides the way to reach company development.
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The Proposal of Business Plan for Development of the Company
Kučerová, Martina ; Bartuňková, Alena (referee) ; Bayerová, Vladimíra (advisor)
The purpose of this work is to create a proposal for the development of the small company named GARANT TRADING s. r. o., which sells welding, cleaning and gardening techniques and organize professional welding courses. The work is divided into the business plan for an existing company, especially for the development of welding schools in the legal form of a business limited company, and is based on their precedence, weaknesses and needs. The analysis was based on data sourced from financial statements and discussions with management. A currently considered opportunity is a purchase or rent of a welding hall in Olomouc. Detailed description of the process and proposal of a successful realization of this project is presented in this work.
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Reporting in the Selected Firm
Lerchová Jonasová, Zdeňka ; Janáč, František (referee) ; Hanušová, Helena (advisor)
The master´s thesis delas with reporting. In the first part – theoretic one – the thesis explains the conception of reporting as the one of contolling basic functions, SLEPTE analysis and Porter´s model of competitive environment, Kralickuv Quick and SWOT analysis. The practical part deals with charts creation. From these points of view there are presented propsals facilitate improving the firm possition.
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Reporting of the Selected Firm
Lerchová Jonasová, Zdeňka ; Kostoláni, Rastislav (referee) ; Hanušová, Helena (advisor)
The bachelor labour delas with reporting. In the first part – theoretic one – the labour explains the conception of reporting as the one of contolling basic functions, SLEPTE analysis and Porter´s model of competitive environment. The practical part deals with charts creation in MS Excel. From these points of view there are presented propsals facilitate improving the firm possition.
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Marketing Strategy of the Selected Company
Vybíhal, Tibor ; Chlebovský, Vít (referee) ; Doubravský, Karel (advisor)
The purpose of the master's thesis "Marketing Strategy of the Selected Company" is to propose a marketing strategy for a selected IT company. The theoretical part deals with small and medium companies, their definition and limitations, as well as strategic analysis, marketing strategy and marketing research. The analytical part provides an analysis of the selected company, which is focused on external and internal environment of the selected IT company. Based on this analysis a SWOT analysis is performed. Then quantitative research is performed and afterwards a specific marketing strategy is proposed based on the analytical part and quantitative research. At the end of the work, the contribution of the proposals is evaluated.
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